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MicroRent is a hospitality-native mobility business that turns transportation intoan experience. That idea becomes visible wherever its vehicles appear: a personsees a Microlino, stops, smiles and takes a photograph.
Forhotel guests, that first reaction can become part of the stay: a simple way toleave the property and discover the destination at their own rhythm. Forhospitality businesses, it creates a new brand touchpoint, a managed guestservice and an additional revenue opportunity at the very moment a guest askshow to explore beyond the hotel.
TheComo-based startup has built its platform, launched its partner network andvalidated the model in live hospitality settings. Micro Rent is now opening itsnext stage to public investors through CrowdFundMe.
ABUSINESS MODEL BUILT FOR HOSPITALITY
Themodel is deliberately simple for the hotel. The partner provides the locationand access to the guest. Micro Rent provides the vehicles, the booking journeyand the operating infrastructure behind it.
Aproprietary platform manages booking, driving-licence and identityverification, payments, deposits and GPS tracking. Micro Rent also handlesinsurance, maintenance, roadside support, reception onboarding and activationmaterials. The guest scans a QR code, books through the web app and starts thejourney; the hotel adds a distinctive amenity without creating its own rentaloperation.
Theguest app also includes Lolita AI, a travel companion that suggests scenicroutes, local stops and experiences tailored to each destination. Mobilitybecomes part of the stay rather than a logistical interruption to it.
“Experiential travel hastransformed how people choose where to stay. The next frontier is how they moveonce they arrive. With Micro Rent, we are building experiential mobilitydirectly into the hospitality journey. Partners are live, guests are riding andthe model is proving itself.”
Andrea Bertelli | CEOand Co-Founder, Micro Rent
WHY THEEXPERIENCE BEGINS ON HOLIDAY
Peopleare often more open to new experiences on holiday, and many populardestinations make everyday transport unexpectedly difficult. Taxis are notalways available, streets can be narrow, parking is often poorly suited tolarge cars, and public transport may be crowded or limited. Compact, electricand easy to drive, the Microlino answers those practical constraints whileturning the journey itself into part of the experience.
“Mobility is very habitual. It ishard for people to change their habits. But people on vacation are more open tonew experiences, and that is exactly when they are open to a new vehiclecategory.”
Oliver Ouboter | Co-Founder of Microlino and Co-Founder of Micro Rent
ALREADYIN MOTION
Thatoperating model is already active across different Italian destinations, fromComo and Milan to Rimini and Puglia.
Accordingto Micro Rent’s internal operating data, more than 70% of bookings are madeless than one hour before departure. The decision is spontaneous and emotional:a person sees a Microlino and decides to try it.
“I have watched guests climb into aMicrolino for the first time and immediately start smiling,” said OlgaGorbacheva, CMO & Co-Founder of Micro Rent. “What encouraged us most isthat the reaction is translating into real use: at one partner hotel in Como,guests completed more than 40 rentals in July — well above our initialexpectations. Across the service, the average guest rating is 4.95 out of 5,and a typical rental lasts around three hours. This is not just somethingpeople photograph; it is an experience they genuinely choose.”
NOW OPENTO NEW SHAREHOLDERS
MicroRent has opened the public phase of its equity crowdfunding campaign onCrowdFundMe. More than half of the initial target was subscribed during theprivate phase. Investors can become shareholders from €500 and participate inthe growth of a hospitality mobility model that is already operating, withplans to expand into other European markets.
Foreligible individuals investing at least €5,000, the campaign offers a 65%Italian tax deduction under the de minimis scheme, available until the €300,000allowance is exhausted and subject to the applicable requirements. The Insidertier, from €20,000, includes 12 months’ use of a dedicated Microlino inaddition to the equity stake and campaign benefits.
Thecapital raised will support fleet expansion, continued development of theplatform and Lolita AI, hotel acquisition and partner activation, and theoperating structure required for the next stage. Micro Rent generates revenuethrough monthly partner service fees, a share of guest rentals, brandingopportunities and, in future markets, a franchise model.
Thecomplete business plan, team information, use of funds, investment terms andrisk documentation are available on the campaign page.
Campaign https://www.crowdfundme.it/projects/micro-rent-italia-s-r-l/
ABOUTMICRO RENT
MicroRent is an innovative startup headquartered in Como, Italy, building ahospitality-first mobility platform that turns local transportation into amanaged guest experience. The company combines vehicles, booking technology,AI, payments, licence verification, insurance, maintenance and operationalsupport in one turnkey service for hotels, resorts and experience operators.Micro Rent launched in Italy and is building toward expansion across selectedEuropean destinations.
ABOUTMICROLINO
Microlinois a compact electric vehicle produced in Turin by Micro Mobility Systems andcreated by the Ouboter family, founders of Swiss group M-CRO and inventors ofthe Microscooter. Inspired by the iconic 1950s Isetta, it combines afront-opening door, compact dimensions and a fully electric drivetrain. With arange of up to 228 km and a parking footprint of approximately one-third of astandard car, Microlino offers a distinctive solution for urban and localmobility.
MEDIA AND LINKS
Website https://www.micro-rent.it
Press photos and videos https://drive.google.com/drive/u/0/folders/19Fp4Kk_YkJKRhV4ZvUCbKmmt10vxn91o
LinkedIn https://www.linkedin.com/company/micro-rent
Instagram https://www.instagram.com/microrent.italia/
Microlino https://microlino-car.com
PRESS CONTACT
OlgaGorbacheva | CMO and Co-Founder, Micro Rent
olga@micro-rent.it | +39 333 968 5911 | www.micro-rent.it