Turning mobility into part of the experience
Co-founded by Microlino Co-Founders Oliver and Merlin Ouboter together with Andrea Bertelli and Olga Gorbacheva, Micro Rent was created around a simple idea: getting around should feel like part of the journey rather than merely a way to travel from one place to another.
With its compact dimensions, distinctive design and fully electric drivetrain, the Microlino is particularly well suited to Italian cities and destinations where narrow streets and limited parking are part of everyday life.
“Microlino has always been about making everyday mobility lighter, more efficient and more enjoyable,” says Merlin Ouboter, Co-Founder of Microlino and Micro Rent. “With Micro Rent, this idea becomes part of the travel experience. Guests can discover a destination in a way that feels local, memorable and suited to the places they are visiting.”
A seamless service for guests and hotels
Guests can book a Microlino directly through participating hotels and hospitality locations. The digital platform supports the complete rental journey, including booking, driving-licence verification, payment and vehicle access.
An integrated travel companion can also recommend local routes, places to visit and experiences tailored to the destination.
For hospitality partners, Micro Rent provides a fully managed service that combines:
- Branded Microlino vehicles
- A digital booking platform
- Driving-licence verification
- Payment processing
- Insurance
- GPS tracking
- Operational support
This allows hotels and travel operators to introduce a distinctive mobility experience without having to develop and manage their own rental infrastructure.
“Travel is increasingly shaped by the experiences people have once they arrive,” says Andrea Bertelli, CEO and Co-Founder of Micro Rent. “Our aim is to make mobility part of that experience. We give hospitality partners a turnkey service and offer guests a distinctive way to explore their surroundings.”
Already on the road across Italy
Micro Rent is already operating in several Italian destinations, including Como, Milan, Rome and Cinque Terre.
Its growing network includes hospitality partners such as INNSiDE by Meliá, Casa Monti and Villa Flori. From discovering the streets of Rome to travelling alongside Lake Como, guests can experience each destination at their own pace—and in a vehicle that is difficult to forget.
“Micro Rent was created from the idea that electric mobility can add real value to the hospitality experience,” says Olga Gorbacheva, CMO and Co-Founder of Micro Rent. “We have seen how strongly guests respond to the Microlino: it makes people smile before they even start the ride and turns a simple city drive into a memory they want to share.”
From Italy to new European destinations
Italy is the first market for Micro Rent, but the journey is only beginning. The company plans to expand into selected European destinations through a franchise model, giving local operators access to its platform, operational standards and hospitality mobility concept.
By bringing together hospitality, technology and Microlino’s unmistakable character, Micro Rent is creating a new way for travellers to experience the places they visit—one drive at a time.
Discover more about Micro Rent and find out where your next Microlino journey could take you.